Take me to the movies, Dad! | Father’s Day in Helios cinemas

June 2017
MOMAKIN: project organization

42 Helios cinemas took part in the project.

A nationwide promotional campaign was carried out, including distribution of national and local press information, advertising in the local press and on the Internet (Wirtualna Polska, Gazeta.pl), and promotional activities on Facebook.

The event's partners were: Alexander company (which founded 500 competition prizes, several hundred gadgets and 12 sets of toys for workshops) and Telewizja Puls (it provided promotional balloons and visors).

Over 4,000 people took part in the event.